Who owns perugina chocolate




















During its nearly hundred-years-old history, Baci Perugina was made in several variants, one of which even with a cherry on top instead of a hazelnut, and with a liquor filling instead of chocolate. Helpless attempts to diversify a product which has always been appreciated in its original form.

Today on the market the following variants are available: classic, extra dark, milk chocolate and white chocolate. Also, there are… Baci Perugina Rosa pink Baci Perugina , limited edition , recently launched and selling through the roof, especially among millennials. Pink chocolate is obtained not through the use of artificial colorings, but using a special cocoa bean, called ruby cocoa bean.

Baci Perugina are a world-renowned and beloved delicacy, and here at Bell Italia we are always happy when Italian specialties populate the shelves of stores in every continent.

These are small almond sweets with a sugar coating, used a lot in Italy at weddings, holy communion and other important occasions. Only few years later, in , the chocolate factory Perugina opened in Fontivegge Perugia. Here, the first cacao from Perugia was produced in In the first dark chocolate Luisa Spagnoli was launched, followed by the Bacio chocolate in The first box of chocolates is born in At the time chocolate was a luxury article only available to a limited public. Usually it was presented as a special gift.

Nonetheless, they kept focussing on the production of fine and niche chocolates. Perugina also became a pioneer in the advertising sector, making publicity during events, in shops and on the radio.

Despite the great recession and the birth of fascism in Europe, followed by the Second World war, Perugina became one of the largest chocolate factories in Italy. So mass production was a fact. In the late thirties Perugina started selling chocolates in America. They opened its first chocolate store on 5th Avenue in New York in June 17th , the Germans bombarded the Perugina factory in Fontivegge.

The reconstruction of the new factory started quickly and became a flourishing business. Meanwhile the actual chocolate factory of Perugina opened its doors in in San Sisto Perugia. Since then, new chocolate products have been produced. Despite the new innovations the original recipes of the dark chocolate Luisa and the Bacio chocolate never changed. At this moment Perugina products are present in Above all Perugina has a long and sweet Italian history uniting antique traditions and modern techniques.

Since chocolate and fashion designer Luisa Spagnoli created the original dark Baci in , a series of variations to the iconic chocolate have been introduced to please different markets while keeping the same simple and rich quality preparation. In the United States, where Perugina first debuted in , Baci are available in original dark and milk chocolate.

Romantic rooftop drinks are up for grabs for the winners. She is also a freelance contributor to Decanter. Email her at [email protected] and follow her on Instagram helencfarrell. See author's posts. This article was published in issue



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