Who owns burton company
It may not be the last one to bite the dust. That added to its portfolio, which included the Karen Millen and Coast brands, which it bought from administrators in Susannah Streeter, markets analyst at stockbrokers Hargreaves Lansdown, said the sale of the final assets of the former Arcadia empire gave Boohoo the parts with which to build its own: "This purchase is part of a grand master plan by Boohoo to become the UK's largest retail marketplace and propel its international expansion.
Boohoo and Asos, dismissed as digital upstarts a decade ago are now the great disruptors in fashion, reaching the top branches of the retail tree. Do you work in one of the stores that is being closed?
Email haveyoursay bbc. If you are reading this page and can't see the form you will need to visit the mobile version of the BBC website to submit your comment or send it via email to HaveYourSay bbc.
Please include your name, age and location with any comment you send in. Dorothy Perkins? Why would Boohoo want that? Boohoo tells suppliers to bring work in-house.
Thousands of jobs at risk after Asos Arcadia deal. Debenhams' shops to shut permanently after deal. Fashion etailer Boohoo has acquired office premises in central London that will provide a base for people. All Burton content from Retail-Week. Site powered by Webvision Cloud. Skip to main content Skip to navigation. Latest news and insight on Burton from Retail-Week. Also part of todays restructure, Burton announced it will transition out of its Program brands Foursquare, Forum and Special Blend , which were purchased in with the intent to keep snowboard companies in the hands of snowboarders.
Burton has supported these brands for eight years and will continue to support them over the next year through warranty service, dealer support, marketing and inventory. The company will exit out of The Program brands in winter , in order to better focus on and invest in Burton. Finally, Channel Islands, which was acquired by Burton in , will be unaffected by this brand realignment and will continue to design, develop and manufacture best-in-class surf hardgoods products in Carpinteria, California.
In addressing all of these changes, Jake Burton had this to say: Burton has experienced several years of income growth since the recession and paid out bonuses to employees over the last two years, said Jake.
That said, the economy has a voice of its own that we all have to listen to, and the message is clear: do what you do best and focus purely on it.
In our case, that means to narrow our focus to the sport and lifestyle that got us here snowboarding. We will continue to support Channel Islands in its endeavor to make the best surfboards in the world and Gravis in its new home in Japan, but when you walk through the front door here in Burlington, Vermont, it will be all snowboarding and snowboarding lifestyle all the time driven by the Burton, Analog and anon brands. The message Burton has taken from the marketplace is that for long-term success, this is the direction that the company should be pursuing, along with its core hardgoods and outerwear business.
Increasing the companys focus on Burton has also been demonstrated by recent significant investments in Burtons headquarters and infrastructure. Craigs named after the late Craig Kelly is known as the most advanced and sophisticated snowboard prototype facility in the world where ideas are conceived, built and on-snow in less than 24 hours. Area 13 is Burtons marquee showroom where retailers from all over the world can come to Vermont to see future product lines.
Like todays announcement, both of these examples demonstrate the companys commitment to the long-term growth, progression and success of the Burton snowboard brands. In closing, Jake went on to state the following: I take full responsibility for the decisions that led to the creation or acquisitions of these ancillary brands, and I similarly am the individual ultimately responsible for the decision to realign and focus more purely on what made this company from the start.
Clearly, the most difficult aspect of this decision and transition is the people affected. The employees and team riders associated with these brands have poured their guts into making it happen. Their level of commitment has been extraordinary, and we will do everything we can to help support them through this transition. There is never a good time for moves like this, and we could have delayed the announcement, but it isnt our style to perpetuate a myth.
Clearly this transition will pose challenges along the way, but in the long run, everyone will see the results of our commitment to our core business. In , Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding.
For more information, visit www. Following Burtons outerwear legacy, Analog was created in as a more progressive, style-conscious outerwear collection led by a handful of top pros at the time, including Trevor Andrew, Jeffy Anderson and Gigi Ruf.
Since then, Analog has continued to drive many of snowboardings outerwear style trends, and in Analog added a streetwear component to its line, followed by surf apparel, a surf team and an Analog skate platform.
Regarding the Analog surf and skate teams, we will be working with each team rider individually on an exit plan to transition them out of the brand. Gravis was started by Burton in , as the companys first independent lifestyle brand.
From the start, Gravis was focused on creating casual footwear, bags and softgoods built on an action sports lifestyle platform.
Today the brand is still rooted in footwear, with the addition of a skate shoe collection and team, launched in August, With this move to be a primarily lifestyle brand, the Gravis team will be restructured to accommodate the lifestyle market in Asia.
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